

Vermont museum of natural history & pool nature center
Strategic Plan 2025-2030
Mission: To inspire stewardship and appreciation of the natural world through engaging educational experiences
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Vision: A community committed to a life-long personal relationship with nature and environmental conservation
Strategic Objectives:
1. Enhance and diversify programs to deepen impact on people and support environmental stewardship
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Expand diversity of program themes, both on-site and outreach, to include sensory experiences, connection to the natural world and each other, and stewardship in the face of climate change
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Determine best use of Collection, potentially including methods for integration into programming
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Determine best practices concerning the non-releasable educational animals program
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Develop outreach programs with more continuity and science themes
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Evaluate outreach programming for cost effectiveness
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Increase range and number of on-site programs and explore collaborative use of facility
2. Develop a plan for the physical facilities and resources to support the mission now and in the future
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Commission a master site plan for the Pool Nature Center facility, covering such issues as: indoor and outdoor classrooms, outdoor play areas, exhibition space for the Collection, efficient parking and vehicle ingress/egress, viewing areas for live animals, people flow, restrooms, signage, and security.
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Execute master plan in stages
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Expand trails system
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Set more and consistent open hours for Pool Nature Center
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Continue to research and analyze options for a new, separate Museum building.
3. Expand the reach and impact of the organization through marketing and fundraising endeavors
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Create a comprehensive fundraising plan: projected revenue and needs from fees, grants, events, donations, and corporate sponsors
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Develop a marketing plan including social media, printed material, e-mail communications, and annual report, highlighting consistent messaging
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Develop two dedicated staff or volunteer positions – one for development and one for marketing
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Create a new, more engaging and comprehensive website
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Develop partnerships with other community organizations to share resources and provide mutual support
4. Strengthen organizational health: financial systems, operational platforms, Board development and leadership, and staff relations
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Develop a financial management plan with long-term budgeting
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Set up operational systems and platforms for finances, donations (including in-kind), grants, accounting, filing, and staffing
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Publish an employee manual within one year
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Set policies for internal and external communications, including confidentiality, email recipients, and consistent messaging
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Recruit and onboard four to six new Board members within one to two years
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Strengthen Board “best practice” governance: officers, committees, minutes, Board/staff communications
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Provide board development at annual retreats and during the year