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Vermont museum of natural history & pool nature center

Strategic Plan 2025-2030

Mission: To inspire stewardship and appreciation of the natural world through engaging educational experiences

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Vision: A community committed to a life-long personal relationship with nature and environmental conservation

 

Strategic Objectives:

 

1. Enhance and diversify programs to deepen impact on people and support environmental stewardship

  • Expand diversity of program themes, both on-site and outreach, to include sensory experiences, connection to the natural world and each other, and stewardship in the face of climate change

  • Determine best use of Collection, potentially including methods for integration into programming

  • Determine best practices concerning the non-releasable educational animals program

  • Develop outreach programs with more continuity and science themes

  • Evaluate outreach programming for cost effectiveness 

  • Increase range and number of on-site programs and explore collaborative use of facility

 

2. Develop a plan for the physical facilities and resources to support the mission now and in the future

  • Commission a master site plan for the Pool Nature Center facility, covering such issues as: indoor and outdoor classrooms, outdoor play areas, exhibition space for the Collection, efficient parking and vehicle ingress/egress, viewing areas for live animals, people flow, restrooms, signage, and security.

  • Execute master plan in stages

  • Expand trails system

  • Set more and consistent open hours for Pool Nature Center

  • Continue to research and analyze options for a new, separate Museum building.


3. Expand the reach and impact of the organization through marketing and fundraising endeavors 

  • Create a comprehensive fundraising plan: projected revenue and needs from fees, grants, events, donations, and corporate sponsors

  • Develop a marketing plan including social media, printed material, e-mail communications, and annual report, highlighting consistent messaging

  • Develop two dedicated staff or volunteer positions – one for development and one for marketing

  • Create a new, more engaging and comprehensive website

  • Develop partnerships with other community organizations to share resources and provide mutual support

 

4. Strengthen organizational health: financial systems, operational platforms, Board development and leadership, and staff relations 

 

  • Develop a financial management plan with long-term budgeting

  • Set up operational systems and platforms for finances, donations (including in-kind), grants, accounting, filing, and staffing

  • Publish an employee manual within one year

  • Set policies for internal and external communications, including confidentiality, email recipients, and consistent messaging

  • Recruit and onboard four to six new Board members within one to two years

  • Strengthen Board “best practice” governance: officers, committees, minutes, Board/staff communications

  • Provide board development at annual retreats and during the year

POOL NATURE CENTER
117 aDAMS CROSS RD BRATTLEBORO, VT 05301​
Send mail to:
PO Box 195 Marlboro, VT 05301
Vermont Museum of Natural History
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INFO@VERMONTMUSEUM.ORG
(802)-464-0048​
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